This is the video behind a hidden video experiment. Some of the reactions of the other people in the cafe are quite funny. I think it would be quite scary to be in this situation, not knowing what was going on, thinking its possibly real. It turns out this was another advertisement, for a movie.
This video was obviously watched a lot by Americans and fans of NFL. It also takes a certain type of humour to get the jokes in this video. The idea behind the video is that someone who can lip read is translating what they are saying.
With over 44 million views this video took off somewhere in the world. Not my favourite video of the year