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ASUS Announces Their Low-Cost Smartphone Line

At the Consumer Electronic Show of 2014, ASUS unveiled their new line of low-cost ZenFones. The line consists of three smartphones, the ASUS ZenFone 4, Asus ZenFone 5, and ASUS ZenFone 6 ranging from a 4-inch to 6-inch display. All three phones come equipped with Android 4.3 Jellybean, Asus’ custom Zen UI, and a dual-core Intel Atom processor. Each model is also offered in a variety of metallic colors namely Charcoal Black, Pearl White, Cherry Red, and SkyBlue. Although these are all great features, perhaps the most attractive one of them all is the price. All the smartphones in the ZenFone line will be available for under $200 putting it in direct competition to the low-cost smartphones of other companies such as Motorola.

Asus ZenFone Range Of Colours

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ZenFone 4

The first phone in the line, the ZenFone 4 is priced at a mere $99. It comes with a 4-inch screen with a resolution on 480 x 800, 1 GB RAM, 4 GB internal memory, microSD card slot, dual sim support, mircoUSB 2.0, Wi-Fi capability, 3G, Bluetooth 4.0, a 5 MP camera at the back and 0.3 MP camera in front, and a 1170 mAh battery. Aside from the 4 offered colors for all the phones in the ZenFone line, the ZenFone 4 is offered in 1 extra color, Solar Yellow. Although these aren’t the most impressive specs, it’s still an adequate phone for a $99 price tag.

ZenFone 5

Next in line is the ZenFone 5 coming in at $149. The ZenFone 5 features more impressive specs than the ZenFone 4 allowing for better performance. The 5-inch display features a much higher resolution at 720 x 1280 as well as a 2 GHz dual processor core, 8 MP back camera, 2 MP front camera, a GSM/GPRS radio, 2050 mAh battery, and a MicroSD expansion slot which will allow you to add up to 64GB of extra storage. Of course the ZenFone 5 specs include all the other features of the ZenFone 4 such as Bluetooth, WiFi, 3G, and dual sim.

ZenFone 6

Saving the best for last, now we come to the ZenFone 6 priced at $199. The ZenFone 6 comes with all the processing features of the ZenFone 5, but of course with improvements. The back camera resolution is bumped up to 13 MP with a “PixelMaster” feature allowing for better night shots. It also features a larger internal memory capacity at 16 GB and a stronger 3230 mAh battery.

PenTouch and GloveTouch

Another unique quality worth mentioning is the PenTouch and GloveTouch featured in ZenFone5 and ZenFone6. The PenTouch allows the user to use any regular pen on the phone without harming the display screen. The GloveTouch enhances the sensitivity of the screen allowing the touch screen feature to work even through a gloved hand making it a very useful feature for those living in cold weather.

Although there is no announcement for the release of the ZenFone line in the US, UK, or Canada, ASUS will begin to market the line in China, and Southeast Asia in March. ASUS had low performance sales in their mobile handset sales in 2013 and hopes that this new line will increase their sales in emerging markets where there is a demand for budget handsets. The ZenFone lines don’t feature the most up-to-date amazing specs, but are a good solid option for those looking for a low-priced smartphone.

Category: Mobile Telephones, Technology